Jobs / Management and business operations / 11-2032.00
Public Relations Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
- US jobs
- 74,850
- Median wage
- $146,910 a year
- Job family
- Management and business operations
Can agents do the work of public relations managers?
We read the evidence at the level of the job family, Management and business operations:
- Task levelPartialOnly adjacent evidence. On TheAgentCompany, which gives agents workplace tasks inside a simulated software company, the best agent resolves 42.9% of tasks (a November 2025 result). No task-level benchmark in our collection maps directly to management or business operations.
- Project levelPartialMixed. OpenAI reports that GPT-5.5's GDPval deliverables won or tied against professionals' work in 84.9% of comparisons, and the best agent passes 73.5% of APEX-Agents tasks on the first try. Running a business is weaker: on Vending-Bench 2 the best model ends a simulated year with $15,515, about a quarter of Andon Labs' estimate for a good strategy.
Benchmarks for the job family
These cover work in management and business operations, not always this occupation's tasks.
- 1846 EloClaude Opus 5.5 (Adaptive Reasoning, Max Effort, Default Fallback) · 23 Sep 2026Unrated
- 42.9%TTE-MatrixAgent + DeepSeek-V3.2 · 10 Nov 2025Emerging
Typical tasks
From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Assign, supervise, and review the activities of public relations staff.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Develop, implement, or maintain crisis communication plans.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Manage communications budgets.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Observe and report on social, economic, and political trends that might affect employers.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
Other job titles for this occupation (19)
Communications Director · Communications Manager · Community Relations Director · PR Director (Public Relations Director) · Public Affairs Director · BD Director (Business Development Director) · Campaign Manager · Community Engagement Specialist · Community Manager · Community Outreach Coordinator · Outreach Coordinator · PR Supervisor (Public Relations Supervisor) · Public Information Director · Public Information Relations Manager · Publicity Director · Publicity Manager · Relationship Manager · Social Media Manager · University Relations Director