Jobs / Sales and marketing / 41-1012.00
First-Line Supervisors of Non-Retail Sales Workers
Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- US jobs
- 214,390
- Median wage
- $87,520 a year
- Job family
- Sales and marketing
Can agents do the work of first-line supervisors of non-retail sales workers?
We read the evidence at the level of the job family, Sales and marketing:
- Task levelPartialOne benchmark, from 2025. On Salesforce's CRMArena-Pro, which tests sales, service, and configure-price-quote requests inside a CRM, the best recorded agent succeeds on 58.3% of single-turn tasks and on fewer multi-turn tasks (Gemini 2.5 Pro, May 2025). No newer results are published.
- Project levelPartialOnly adjacent evidence. GDPval includes sales managers among its 44 occupations. OpenAI reports that GPT-5.5's deliverables won or tied against professionals' work in 84.9% of comparisons across all occupations. No benchmark in our collection tests running a campaign or a sales pipeline over weeks.
Benchmarks for the job family
These cover work in sales and marketing, not always this occupation's tasks.
- 1846 EloClaude Opus 5.5 (Adaptive Reasoning, Max Effort, Default Fallback) · 23 Sep 2026Unrated
Typical tasks
From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.
- Monitor sales staff performance to ensure that goals are met.
- Provide staff with assistance in performing difficult or complicated duties.
- Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or performing specific services.
- Listen to and resolve customer complaints regarding services, products, or personnel.
- Keep records pertaining to purchases, sales, and requisitions.
- Hire, train, and evaluate personnel.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Plan and prepare work schedules, and assign employees to specific duties.
- Attend company meetings to exchange product information and coordinate work activities with other departments.
- Visit retailers and sales representatives to promote products and gather information.
- Formulate pricing policies on merchandise according to profitability requirements.
- Prepare sales and inventory reports for management and budget departments.
Other job titles for this occupation (39)
Customer Service Department Supervisor · Customer Service Supervisor · Driver Sales Supervisor · Information Center Supervisor · Inside Sales Supervisor · Reservations Supervisor · Sales Department Supervisor · Sales Leader · Sales Supervisor · Sales Team Leader · Advertising Material Distributors Supervisor · Blood Donor Recruiter Supervisor · Bowling Desk Clerk Supervisor · Bulk Plant Supervisor · Circulation Crew Leader · Client Service Supervisor · Desk Clerks Supervisor · Dry Cleaning Manager · Insurance Agents Supervisor · Insurance Office Supervisor · Insurance Sales Supervisor · Malt Liquors Sales Supervisor · Newspaper Carriers Supervisor · Order Department Supervisor · Party Plan Sales Unit Advisor · Party Plan Sales Unit Sales Leader · Radio Time Sales Supervisor · Real Estate Sales Supervisor · Sales Counselor · Sales Floor Supervisor · Sales Representative Supervisor · Shift Supervisor · Skating Desk Clerk Supervisor · Stock Broker Supervisor · Subscription Crew Leader · Telemarketer Supervisor · Telemarketing Supervisor · Telesales Supervisor · Territory Supervisor