Jobs / Sales and marketing / 41-3011.00

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

US jobs
91,700
Median wage
$64,820 a year
Job family
Sales and marketing

Can agents do the work of advertising sales agents?

We read the evidence at the level of the job family, Sales and marketing:

  • Task levelPartialOne benchmark, from 2025. On Salesforce's CRMArena-Pro, which tests sales, service, and configure-price-quote requests inside a CRM, the best recorded agent succeeds on 58.3% of single-turn tasks and on fewer multi-turn tasks (Gemini 2.5 Pro, May 2025). No newer results are published.
  • Project levelPartialOnly adjacent evidence. GDPval includes sales managers among its 44 occupations. OpenAI reports that GPT-5.5's deliverables won or tied against professionals' work in 84.9% of comparisons across all occupations. No benchmark in our collection tests running a campaign or a sales pipeline over weeks.

Benchmarks for the job family

These cover work in sales and marketing, not always this occupation's tasks.

  • CRMArena-Proby Salesforce AI ResearchTask level · Single-turn task success (B2C org)
    58.3%gemini-2.5-pro (ReAct) · 24 May 2025
    Emerging
  • GDPvalby OpenAIProject level · Wins plus ties against experts
    84.9%GPT-5.5 · Apr 2026
    Strong
  • GDPval-AAby Artificial AnalysisProject level · GDPval-AA Elo
    1846 EloClaude Opus 5.5 (Adaptive Reasoning, Max Effort, Default Fallback) · 23 Sep 2026
    Unrated

Typical tasks

From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.

  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  • Provide clients with estimates of the costs of advertising products or services.
  • Maintain assigned account bases while developing new accounts.
  • Recommend appropriate sizes and formats for advertising, depending on medium used.
  • Locate and contact potential clients to offer advertising services.
  • Draw up contracts for advertising work, and collect payments due.
  • Deliver advertising or illustration proofs to customers for approval.
  • Process all correspondence and paperwork related to accounts.
  • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
Other job titles for this occupation (30)

Advertising Account Executive · Advertising Account Representative · Advertising Consultant · Advertising Representative · Advertising Sales Representative (Ad Sales Representative) · Directory Advertising Sales Representative (Directory Advertising Sales Rep) · Display Advertising Sales Representative (Display Advertising Sales Rep) · Media Consultant · Multimedia Sales Consultant · Retail Advertising Account Executive · Advertising Agent · Advertising Sales Assistant · Advertising Sales Executive · Advertising Solicitor · Digital Advertising Sales Representative (Digital Advertising Sales Rep) · Displays Sales Representative (Displays Sales Rep) · Displays Salesperson · Inside Sales Advertising Executive · Outdoor Advertising Leasing Agent · Outside Sales Advertising Executive · Radio Time Sales Representative (Radio Time Sales Rep) · Radio Time Salesperson · Sales Promotion Representative (Sales Promotion Rep) · Signs Sales Representative (Signs Sales Rep) · Signs Salesperson · Site Leasing Agent · Solicitor · Time Broker · TV Time Sales Rep (Television Time Sales Representative) · Yellow Pages Space Salesperson