Jobs / Sales and marketing / 41-3041.00

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

US jobs
55,110
Median wage
$50,160 a year
Job family
Sales and marketing

Can agents do the work of travel agents?

We read the evidence at the level of the job family, Sales and marketing:

  • Task levelPartialOne benchmark, from 2025. On Salesforce's CRMArena-Pro, which tests sales, service, and configure-price-quote requests inside a CRM, the best recorded agent succeeds on 58.3% of single-turn tasks and on fewer multi-turn tasks (Gemini 2.5 Pro, May 2025). No newer results are published.
  • Project levelPartialOnly adjacent evidence. GDPval includes sales managers among its 44 occupations. OpenAI reports that GPT-5.5's deliverables won or tied against professionals' work in 84.9% of comparisons across all occupations. No benchmark in our collection tests running a campaign or a sales pipeline over weeks.

Benchmarks for the job family

These cover work in sales and marketing, not always this occupation's tasks.

  • CRMArena-Proby Salesforce AI ResearchTask level · Single-turn task success (B2C org)
    58.3%gemini-2.5-pro (ReAct) · 24 May 2025
    Emerging
  • GDPvalby OpenAIProject level · Wins plus ties against experts
    84.9%GPT-5.5 · Apr 2026
    Strong
  • GDPval-AAby Artificial AnalysisProject level · GDPval-AA Elo
    1846 EloClaude Opus 5.5 (Adaptive Reasoning, Max Effort, Default Fallback) · 23 Sep 2026
    Unrated

Typical tasks

From O*NET 31.0. Core tasks first. Few of these tasks have a benchmark today.

  • Collect payment for transportation and accommodations from customer.
  • Plan, describe, arrange, and sell itinerary tour packages and promotional travel incentives offered by various travel carriers.
  • Converse with customer to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required.
  • Compute cost of travel and accommodations, using calculator, computer, carrier tariff books, and hotel rate books, or quote package tour's costs.
  • Record and maintain information on clients, vendors, and travel packages.
  • Book transportation and hotel reservations, using computer or telephone.
  • Print or request transportation carrier tickets, using computer printer system or system link to travel carrier.
  • Provide customer with brochures and publications containing travel information, such as local customs, points of interest, or foreign country regulations.
Other job titles for this occupation (28)

Auto Travel Counselor · Beach Expert · Corporate Travel Consultant · Destination Specialist · International Travel Consultant · Tour Coordinator · Tour Counselor · Travel Agent · Travel Consultant · Travel Counselor · Booking Agent · Business Travel Consultant · Certified Travel Counselor · Corporate Travel Agent · Corporate Travel Counselor · Corporate Travel Expert · Entertainment Travel Consultant · Leisure Travel Agent · Tour Agent · Travel Coordinator · Travel Planner · Travel Professional · Travel Sales Agent · Travel Service Consultant · Travel Specialist · Vacation Planner · VIP Travel Consultant (Very Important Person Travel Consultant) · Virtual Travel Consultant